From this Saturday, Betfair punters will be able to bet live, online on Australian horseracing while a race is in progress. To begin with, in-running betting will be offered on all Group races in Australia.

Made possible by its unique, dynamic person-to-person exchange platform, live in-running betting has transformed the betting landscape in the UK and Europe. Offered with great success on European markets by Betfair for some years, in-running betting activity now accounts for some 18% of all money traded on UK horseracing.

As Betfair's Australian horseracing market depth and popularity continues to grow, the in-running product now promises to deliver similar benefits to customers betting on Australian horseracing.

For the first time, Australian punters will have the ability to bet after they jump and right up to the winning post, creating a completely new aspect of horseracing and bringing excitement to the Australian betting landscape that did not exist previously.

Betfair Australia's CEO Anthony Klok said: "The in-running product will be a boon for the racing industry. With the concept comes a host of new ways to bet, stimulating interest in racing.

"We've been looking forward to offering this product to Australian punters on our local product for some time. Evidence from the UK suggests it's a favourite with the punters and ultimately a great driver of interest in horseracing."

Betfair Media Release Published 09/10/08